How One of YouTube's Most Hypnotic Stars Is Building a Brand Around His 'Cardistry'

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Every YouTube star has a video that cemented his or her place in internet fame. In the case of Zach Mueller, that video is probably one called "Hypnotic Cardistry Kid." In case you're not one of the 1.2 million people who's seen it (and you can scroll down and watch it below), it'll change the way you look at a deck of cards.

Set to Pogo's "Do Something Rhythmic," the three-minute sequence shows Mueller playing with cards while he kicks around near LA's art museum.

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Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.